Founded in 1962, Victor Stanley is a family-owned and operated maker of premium furniture for public spaces. To bring warmth and emotion to elegant steel, I worked with the team at SmithGifford to develop the "Timeless Moments" print campaign. We imagined scenarios in which each site furnishing played a key role in a human interaction, as much a participant in the moment as any of the people. In addition to concepting, I sketched each scene for our initial client presentation.
![](https://cdn.myportfolio.com/9e08d87d4a796a0105bda0e0f27ec3bc/39a85229d5e8679fa20fddd3_rw_3840.jpg?h=2203dcf1600c3063d2945c1ca1eed2f6)
From there, my team partnered with photographer Eli Meir Kaplan to bring each timeless moment to life. I assisted with on-set and post-production art direction and designed the final print ads.
![](https://cdn.myportfolio.com/9e08d87d4a796a0105bda0e0f27ec3bc/62236691a661a5ee5316fe41_rw_1920.jpg?h=f1093efc918ee581292498d23b5803da)
![](https://cdn.myportfolio.com/9e08d87d4a796a0105bda0e0f27ec3bc/af365211c6d2cbae04e68c6d_rw_1920.jpg?h=4b8df8ece9515a8dc0fef7929bed7de5)
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The series won Silver in the 2015 DC ADDY awards for Elements of Advertising: Photography, and Victor Stanley products continue to be revered for timeless beauty and quality.
![](https://cdn.myportfolio.com/9e08d87d4a796a0105bda0e0f27ec3bc/57a94ef68a0432e4e3c132d2_rw_1920.jpg?h=ad6ff87b823a82a27d02244c365dee6c)