Founded in 1962, Victor Stanley is a family-owned and operated maker of premium furniture for public spaces. To bring warmth and emotion to elegant steel, I worked with the team at SmithGifford to develop the "Timeless Moments" print campaign. We imagined scenarios in which each site furnishing played a key role in a human interaction, as much a participant in the moment as any of the people. In addition to concepting, I sketched each scene for our initial client presentation.
From there, my team partnered with photographer Eli Meir Kaplan to bring each timeless moment to life. I assisted with on-set and post-production art direction and designed the final print ads.
The series won Silver in the 2015 DC ADDY awards for Elements of Advertising: Photography, and Victor Stanley products continue to be revered for timeless beauty and quality.