Tally Ho is one of the last vestiges of local flavor in the town I grew up in. While its branding lacks consistency, hunting and riding motifs call back to Potomac’s equestrian heritage.
Using a mix of hand-drawn illustration and vintage-inspired typography, I developed a refreshed brand identity to bring energy and warmth to an establishment that serves all ages. The concept: to leverage the image of a horse in motion to tie into the heritage of the community, while taking care to avoid an elitist tone.
