I developed the creative direction of the proposal materials bidding a contract with NASA. I wanted to approach “designing for space” in a way that felt fresh, leaning away from the neon, glowing, sterile visual language we’ve come to associate with science fiction. Instead I focused on the texture of the cosmos to represent the mystery of the final frontier.
Environmental Protection Agency
I developed the creative direction of the proposal materials bidding a contract with the U.S. Environmental Protection Agency. This approach was based on the concept of “elements,” leaning into the dual meaning of both “foundational pieces” as well as “natural forces.”
The artwork had to feel both tech-forward, to convey Accenture’s capabilities, but also nod to the mission of the EPA: environmental stewardship. I leveraged the triangular alchemical symbols for the four elements (wind, earth, fire, and water) to subtly nod to the deeper concept, while using the resulting pattern as a framework to weave together visual themes of technology and ecology.
Department of Justice
I developed a series of geometric metaphors to represent the benefits of an innovation strategy that seemed too abstract to capture with stock photography, creating key art concepts that look as much like paintings as proposal covers,